Last month I COLLABORATED with the fantastic Charlotte Pennell (yes another Charlotte!) of Artemisia Floral Design for a styled shoot...

This was a really exciting project for me as Charlotte's work is exquisite and her eye for detail inspiring. Her fine art style oozes presence, beauty and creativity and would complement any bride who is looking for truly romantic, charmingly english, show stopping flowers on their wedding day.

On the day of the shoot, I'd enjoyed the morning watching the royal wedding (totally cried) and was in full on excited wedding mode! We had a fabulous afternoon setting up in a random field in Langley, Cheshire. Even the resident sheep tried to get in on the action! (You'll notice I've  included a couple of behind the scenes photos of Charlotte shooing the sheep away as they tried to drink the prosecco!) Anyway, without further ado, here is a little about what Charlotte has to say about her beautiful work...

Please tell us a about Artemisia Floral Design and what is the inspiration behind your stunning creations?  

Based in Langley near Macclesfield in East Cheshire, Artemisia is a floral design company which I set up in 2017. I am a qualified architect and very inspired by the environment around me.  Artemisia was born through a passion for gardens and landscape. I was forever dragging bits of hedges and flowers back to my house to create colourful displays! My style is naturalistic and centred around using unique and seasonal flowers that have texture, movement as well as colour - I hope to capture the relaxed essence of an English country garden in full bloom.

I source flowers locally so that they are always fresh and its much kinder to the environment.  I have spent the last two years working with local flower growers to really understand the seasonality, range and movement of the flowers and foliage that may be used. I am always excited by a new challenge (for example I have recently created two shop window displays for The Conscious Bride a wedding dress shop in Macclesfield) and enjoy styling, doing wedding flowers and other events. I love every aspect of creating floral displays and bouquets from the original design and flower selection through to seeing it realised!

Which are your favourite seasonal flowers?

Seasonality is hugely important to me, here are my favourite flowers from throughout the year...

SPRING... Tulips, blossom, butterfly ranunculas, wallflowers, Fritillaria persica

SUMMER... Roses, wild roses, chocolate cosmos, various calendulas, sweet peas, philadelphus, jasmine, honeysuckle, heucheras, poppies, phlox

AUTUMN... Dahlias, rudbeckias, amaranthus

WINTER... Hellebores, anemones, paper white narcissi

What advice would you give to brides choosing their wedding flowers? 

I would suggest that brides interested in using British flowers should think about what they like about what's in season but also be relaxed about what actual flowers will be used i.e. just give their florist a colour palette to work from and obviously inform the florist of their favourite flowers and equally important any that they despise!

Would the style of a brides chosen wedding dress determine the style of flowers they have? 

Absolutely, it could influence the flowers in many ways. The style of the dress may tell the florist a lot about the style of arrangement that the bride is likely to prefer. Also if its a very elaborate dress then the flowers may be toned down or enhanced to complement that or if the dress is very full then the bouquet may become bigger!! The fabric and colour of the dress and bridesmaids dresses will inform the bouquet even more so as the florist will want to ensure they work in harmony together.

When is best for a bride to book their wedding flowers?

Ideally with a year to go as then the florist and bride can look at the flowers that will be out when they are getting married and make a decision which ones to select. Also most people get married between May and September and so if the couple are hoping to get married in this period then they would be as well to contact their preferred florist as soon as possible to ensure availability!

do you create floral designs for other events too?

I am happy to create flowers for any event i.e. a large birthday parties or other celebrations that might need table arrangements, a floral arch or a birthday bouquet.

Do you do workshops?

Yes I do! I have just started doing a workshop called Floral Playtime which is a lovely way to spend the afternoon with friends, indulge in some Prosecco and get creative with flowers. It is a also great fun for a hen party! We can make anything from bouquets to button holes or flower crowns. 


Big thank you's to...

Charlotte from Artemisia Floral Design

Our lovely and patient models: Gemma & Mike

Stunning Plant dyed Ribbons by Northern Hands

Beautiful Letterpress Wedding Stationery by Claire at Lost Heritage